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FRIGS Tech Guide

E-commerce website development in Pakistan: features and cost

Features a Pakistani online store needs

  • Product catalog with categories, search and filters
  • Cart and checkout that work smoothly on mobile
  • Payment options: bank transfer, Easypaisa and JazzCash payment links
  • Order confirmation over WhatsApp and email
  • Order tracking for the customer, like a courier snapshot
  • Admin panel to manage products, prices and orders
  • Clean product photos and mobile-optimized layout

Custom store versus a ready platform

Ready platforms like Shopify or WooCommerce work for standard stores, but they bring monthly subscriptions, transaction fees and limits on customization. A custom store has no monthly platform fee, matches your brand, and is built around your payment and delivery workflow. A custom store makes sense once you have more than a few products, or need features like SMS, custom filters or integrations.

Cost of an e-commerce store in Pakistan

OptionPrice range (PKR)
Standard e-commerce store100,000 to 250,000
Custom web app or dashboard200,000 to 600,000+
Hosting, domain and email setup10,000 to 25,000 (once)

One example we built is Inamia, an online store for Islamic books, Quran and Hadith titles that has served customers across Pakistan since 2003. It uses live order tracking and WhatsApp notifications, and is a working example of the standard store setup.

Before you launch

  • Confirm how orders reach you (WhatsApp plus email at minimum) before launch
  • Get product photography and descriptions ready early
  • Check checkout on a real phone, most traffic in Pakistan is mobile
  • Plan delivery: own riders, a courier service, or click-and-collect

Frequently asked questions

Can I take cash on delivery?

Yes. We build COD-friendly workflows where the order is confirmed and tracked regardless of how the customer pays, with bank transfer and fintech payment links as options.

Do I pay monthly platform fees?

With a custom store, no. You only pay once for the build and optionally a small monthly maintenance plan.

How do customers track their orders?

Each order gets a tracking link and automatic email and WhatsApp updates when its status changes.

Ready to start?

Use the chat or pricing page to get an instant estimate, and our team confirms your fixed price in writing before any work starts. We reply within 24 hours.

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